Everyone Must Watch (APTD) Friday....Period
~ David Cohen ~ <newsletter@researchdriveninvestor.com>
date: Thu, Jul 29, 2010 at 4:46 PM
You must watch APTD Friday, it's going to be amazing!
I have received a number of emails from my subscribers recently asking when I would have possible day trade!
Get ready for my sub penny play of the year!
It has been a rough summer for micro cap traders. Liquidity dried up a bit but we kept going strong.
I'm pleased to bring you my next day trade alert!
AlphaTrade.com (APTD)
Most of you are probably already familiar with APTD and at least some of their services.
Like many of you, I have been using use APTD's services for years to track stocks on their proprietary Level II platform, view company charts and track most actives.
APTD began as a technology company focused on developing a web based stock quote service that was high quality, comprehensive and affordable.
Over the years, they have augmented that product with
other complimentary products.
We're not talking about a start-up hoping to make their first big sale. APTD is an established operation that has averaged more than $5 million per year in revenues over the past three years!
What many of you may not know is that APTD 's primary focus is now on digital media marketing and website optimization.
I know a little something about this business and believe APTD is spot on with their model.
Every new product APTD develops maintains their standard of high quality and affordability.
They have five diversified and unique revenue streams: real time stock quotes - E-Gate; financial information for websites - E-Trax; advertising, web design and web
hosting services.
APTD has three websites all providing information and services that compliment all of their products - www.alphatrade.com, www.zenobank.com and http://finance.alphatrade.com .
Their targeted online digital advertising and marketing programs are designed to serve many functions - every company has a need to maximize their advertising dollars.
How big is advertising in the U.S. alone?
In 2008 Outsell Inc. published a report where the estimated budget for advertising and marketing in the USA for 2008 was $412.4 billion!
In 2009, U.S. businesses spent $66 billion on their own direct digital marketing, according to ongoing research by Outsell!
I can personally tell you that marketing costs are not getting any cheaper these days.
Companies as diverse as Honda, Best Buy, and Chevron are among those who are mastering digital media marketing, and diverting dollars that used to go to, and support, "Old Media".
There are two major factors that are pushing companies towards digital media:
1) Digital media offers a far greater impact at a lower cost than print media and other traditional marketing methods, and
2) Digital media is where the people are!
Don't buy it?
Take a look at the growth in internet users in these stats: http://www.internetworldstats.com/stats.htm
The Internet has brought media to a global audience. Just think of the prospects for a company that moves aggressively and effectively in this market, the sky's truly the limit
Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets in places like radio, tv and print.
While digital media marketing is obviously exciting, I feel that APTD's web optimization / SEO (Search Engine Optimization) focus is in the right place at the right time.
While paid search gets most of the attention and money, marketers are increasingly turning to SEO to acquire new customers. All four options are expected to experience increased spending through 2013.
By then, according to emarketer.com, total US search marketing outlays will reach nearly $23.4 billion, and marketers will be spending more on SEO than on contextual advertising!
SEO is one of the most powerful methods any business can use to drive sales and growth on a limited budget.
Whether you are investing in SEO or not, you can be fairly certain that your competition already is.
Because SEO is a longer term investment, smart business owners are investing in SEO today so they can reap the benefit in 6 to 12 months from now. They know that if they wait another 6 months or a year, it might take 12 to 18 months to achieve a top ranking.
Do you want to see some other publicly traded companies with proven track records who have been setting the bar in this industry?
Omnicom Group Inc. (NYSE: OMC) is a leading global advertising and marketing communications services company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and
other specialty communications services to more than 5,000 clients in more than 100 countries.
Rev: $12.6B
Current stock Price: $37 range
Interpublic Group is a global provider of advertising and marketing services. Through our 40,000 employees in all major world markets, our companies specialize in consumer advertising, interactive marketing, media planning and buying, public relations, and specialized disciplines
Rev: $6.04B
Current stock Price: $8 range
These are the footsteps in which APTD is diligently working to follow! I am not proclaiming that APTD is ready to trade at those levels or ever will, what I am saying is that the potential is infinite.
APTD's marketing strategy is building products and creating services that can survive and prosper in all economic times especially those times that are most challenging.
APTD's advertising programs are a significant portion of their revenue now and their web traffic is building constantly. They aggressively market all of their products and services to the financial community which we love. Their strongest revenue growth for 2009 came from their advertising programs and they expect this to continue. APTD has been a steady player in an industry we know a
lot about!
APTD's unique positioning in the marketplace is protected by a number of factors: reasonable price, targeted advertisement placement, high volume web traffic, valuable associations, strong networking ability, and a worldwide audience.
One of the most important elements of APTD's business is their ever expanding database. Most of the people in their database has an interest in the markets, makes above average income, is an independent thinker, and is receptive to new ideas and products.
This database is expanding as a direct result of their successful advertising promotions and is generating new business for a variety of their products.
As always, I encourage my subscribers to do their own due diligence on APTD and to visit their web site at www.alphatrade.com
David Cohen
Chief Editor
ResearchDrivenInvestor.com
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