Small Cap Profits.com Featured Article: (SMEV.PK)

May 12, 2010

Simulated Environment Concepts, Inc. (SMEV.PK)

This maker of high pressurized dry water massage and wellness equipment – the SpaCapsule, announced this morning that its Netherlands distributor, Spa Lifestyle Group, has strategically placed more of the company’s weight loss and relaxation machines in Holland’s trendy hotels. This is a big step-up from your local shopping mall.

“We are very confident in the European Market,” stated Dr. Ella Frenkel, President and CEO of Simulated Environment Concepts, Inc. “The Euro seems to be maintaining greater buying power for the American-made products; and we are certainly benefiting from favorable conversion rates.”

Mr. Roel de Kanter of SPA Lifestyle Group, commented, “We are very happy to represent SpaCapsule in Holland. The SpaCapsule and the concepts of massage, cellulite reduction, weight loss, and personal relaxation go hand-in-hand. This is exactly the reason we were able to introduce and install the SpaCapsule in some of Holland’s more prominent hotels — such as the Scandic Sanadome Hotel.”

In an interview with The Gelderlander newspaper, Mr. Pim de Vries, marketing manager at Sanadome Hotel and Spa, said that “Sanadome is investing into luxury equipment that is geared towards treatments and cures, as well as cellulite reduction and spa-massage treatments. We are planning to acquire more SpaCapsule units this year.”

“The location and exclusivity of the Sanadome Hotel just reinforces the prestige and reputation of our weight loss relaxation products,” added Dr. Frenkel. “We are very excited and currently working to complete additional shipments to Holland as well as Denmark before the end of May.”

This shift in focus ought to further the hoped-for penetration into the European markets.